Tradition meets transformation
GC Graphic Consult is repositioning itself for the future
GC, a long-standing leader in industry consulting for decades, is responding to the increasing changes in the printing and packaging industry with a comprehensive reorientation of both its content and visual identity. While the service portfolio is being refined and the brand is getting a modern makeover, the core of the company remains unchanged: a values-based culture and strict independence.
Focus on the industry’s top issues
“In the printing and packaging industry, everything today and in the coming years revolves around four major themes: consolidation, transformation, profitability, and an efficient organization,” explains Oliver Cynamon, Managing Director of GC. “The increasing complexity and volatility in our industry are changing how we see ourselves. In the future, we don’t just want to advise; we want to make a difference.” For this reason, GC is positioning itself even more as an implementation consultancy that provides its clients with very concrete assistance on these four key topics. GC’s visual relaunch is therefore far more than just a design decision. The clear, minimalist design underscores GC’s pragmatic approach and symbolizes its commitment to translating complex market changes into tangible strategies and concrete results.
Unchanging Values in Turbulent Times
Despite the strategic and visual renewal, GC emphasizes one important constant: corporate culture remains the unshakable foundation. “Actually, we don’t advise printing companies and packaging manufacturers, but rather the people who represent these companies. That’s why people are at the center of what we do, and core values like responsibility and trust come first. Consulting is, of course, about driving change and moving numbers, but it’s always also about treating one another with respect and appreciation,” says Oliver Cynamon.
100% Neutrality as the Highest Good
Following the transformative year of 2025, marked by a change in shareholders and management, GC is sending a clear signal regarding its most important guiding principle: absolute independence. “Our greatest asset is our neutrality,” emphasizes Oliver Cynamon. “All our recommendations are guided solely by the goal of finding the best solution for our clients.” This 100% independence guarantees that GC acts objectively at all times and without a hidden agenda.
With this triad of a sharpened strategy, a proven culture, and uncompromising independence, GC positions itself as the central guide for printing and packaging companies that want to turn the challenges of the future into real competitive advantages.
